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Does your business use the “cloud”? Studies show that businesses are quickly converting to cloud based software. According to an article written for smallbiztrends.com, Joshua Sophy discusses the report called “Dispatches for the New Economy”. One of the personas in the report are identified as “plug-in players” and are defined as “small businesses that use cloud-based solutions to handle the back end of the office while they stay focused on the “mission-critical areas” of their businesses. This means using cloud solutions for accounting, marketing, and human resources with more time and resources available to focus on a business’s core product or service.” (Sophy, 2014) You can read more